About Us

Career & Life Coach John E. Long, M.S.

“I have enjoyed a long and successful career in health care management, a career path that I had selected in college and cultivated for many years. A significant portion of my career responsibilities involved human resource management, with an emphasis on employee training and development. I now refer to this period of time as my previous life.

About 15 years into my career, I started to experience a shift. The projects and responsibilities that I was once quite passionate about no longer gave me a sense of fulfillment and satisfaction. Was I experiencing job burnout or a mid-life crisis? 

I began to question my motivation and credibility, as I struggled to come to terms with escalating self doubt and negative internal dialogue. I was preoccupied with a recurring question – Why was I feeling this way? The answer to that question eluded me for quite some time, but the answer was quite simple. Nothing was truly wrong about what I was feeling and experiencing – I was simply undergoing a very natural change in my interests and career values. And it was time to determine what I needed to do – to recreate myself and prepare for a new phase of life.

In becoming a professional coach, I was able to use my background and experience as a foundation to successfully embrace and navigate the path of positive change. I’m very proud to offer my clients solid professional credentials, strong life and work experience, as well as a real world perspective on career and life transitions. I coach my clients using a strengths-based approach blended with elements of positive psychology, solution focused change, and intuitive career design.”

The following is a summary of John’s educational background and professional experience:


John is currently enrolled in an Education Specialist (Ed.S.) degree program majoring in educational, school and counseling psychology, with a depth of study in positive psychology. He completed a Master of Science (M.S.) degree, with highest honors, with a concentration in career coaching and guidance.  His graduate studies included coursework in psychology, counseling, career development and coaching.  John received a Bachelor of Science (B.S.) degree, Cum Laude, in liberal arts, with depths of study in psychology and communications.  John also received an Associate in Applied Science (A.A.S.) degree, with honors, completing a major in health services management.

Professional Experience

OWNER, CAREER & LIFE COACH / Two Roads Resources, Inc.; Atlanta, GA
Independent practitioner specializing in life coaching and career development.  I work with a broad range of clients, many of whom seek assistance with career exploration, updated personal marketing materials, a targeted career search strategy, interview preparation, and career transition, as well as coaching for stress management and life strategies.  I have a specialty interest in the administration and interpretation of career and personality assessments.  I also serve as a resource for organizations interested in employee assessments, talent development and outplacement coaching. I coach clients using a strengths-based approach blended with elements of positive psychology and solution focused change. 

INSTRUCTOR / Kennesaw State University – Division of First year and Transition Studies; Kennesaw, GA
KSU is regionally accredited by the Southern Association of Schools and Colleges and the third largest University in Georgia. Serve as a part-time instructor in KSU’s University College – Division of First Year and Transition Studies. Teach/faciliate sections of KSU’s nationally-recognized, award-winning seminars (KSU 1101 – Traditional Seminar & KSU 1111 – Globally Focused Seminar). Conduct classes in a traditional classroom format combined with online content using the Desire to Learn (D2L) learning management system”.

ADJUNCT PROFESSOR / Kaplan University; Ft. Lauderdale, FL
Kaplan University is a member of the North Central Association of Colleges and Schools and is regionally accredited by the Higher Learning Commission. Currently serve as an adjunct professor for online undergraduate courses in the School of Health Sciences. Utilize Kaplan’s ACE platform and eCollege applications for online course delivery. Recipient of the “New Star Award” for “exceptional ability to advance individual performance”.

ASSOCIATE FACULTY / Ashford University (Bridgepoint Education); Clinton, IA / Ashford University (Bridgepoint Education) is regionally accredited by the Western Association of Schools and Colleges. Currently serve as an associate faculty member for HCA340: Managing in Health and Human Services and HHS307 Communication Skills for Health and Human Service Personnel utilizing the e-College course management platform.

ADMINISTRATOR / Diabetes & Endocrinology Associates, P.C.; Decatur, GA
Responsible for all financial activities (billing, A/R, A/P, G/L, Payroll, budgets, financial statements), marketing, business planning, contracting, compliance, computer services, personnel and benefits management of a group practice comprised of two endocrinologists, two nurse practitioners, two dietitians and sixteen employees at two office locations.  Major Accomplishments: Replacement/upgrade of company’s computer network, conversion to new Practice Management Software, implementation of HIPAA policy, revision of administrative policies (personnel & OSHA), reorganization of bookkeeping system, implementation of new 401k Plan, development of company web site and brochure.

PRACTICE MANAGER / CONTROLLER / Collier Neurologic Specialists, P.L.; Naples, FL
Directed all financial activities, marketing, business planning, computer services and personnel/employee benefits of a group practice comprised of four neurologists, three neurosurgeons, three psychologists, two nurse practitioners, thirty employees, a physical therapy department and two office locations.  Directly supervised the daily clinical operation of the neurology, psychology and physical therapy departments.  Managed an annual cash flow in excess of 6 million dollars. Major Accomplishments: Merger of Two Group Practices; Established new 15,000 sq.ft. facility; Recruited two physicians; Upgraded computer, neurodiagnostic and dictation systems; Introduced a new logo, brochure and web site.

PRACTICE MANAGER  / University Orthopedics and Sports Medicine, P.C. (now Syracuse Orthopedic Specialists); Syracuse, NY

Responsible for overseeing the successful operation of all business, human resources/employee benefits and clinical activities of a group practice comprised of ten orthopedic surgeons, a physiatrist, a physician assistant, nurse practitioner, fifty employees and three office locations.  Managed an annual cash flow in excess of 8 million dollars.  Also served as the part-time Business & Property Manager for the University Medical Center;  seven office suites totaling 18,000 square feet of commercial space. Major Accomplishments: Established a new 9,000 sq. ft. facility, Supervised the renovation of 2 satellite offices; Recruited two physicians; Added hand surgery, PM & R, EMG/NCV and epidural injections to the practice’s scope of services; Supervised computer conversion; Introduced a new logo and brochure.

MEDICAL BILLING MANAGER / Family Medicine Associates of Central NY, P.C.; Syracuse, NY
Managed the registration, data entry, computerized billing and collection activities of a primary care practice comprised of five physicians and two offices.  Supervised billing and front desk personnel.

PATIENT ACCOUNTS MANAGER / CNY Orthopedics, P.C.; Syracuse, NY
Directed the registration, data entry, computerized billing and collection activities of a five physician orthopedic surgery practice.  Supervised reception and medical billing personnel.

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